Job title: Senior Public Relations Officer Salary Scale: T4 Department: Office of the Chief Executive Officer Duty Station: UTB Headquarters Reports To: Chief Executive Officer Supervises: None Main Purpose of the Job To develop and implement the public relations policy and communication strategy and enhance the corporate image and credibility of UTB and be the mouth piece of the Organization Duties and Responsibilities • Coordinate all public relations activities, developing a brand communications plan including strategy, goals, budget and tactics. • Develop a media relations strategy, seeking high-level placements in print, broadcast and online media. • Develop strategies for the enhancement of the Organization’s corporate image both within and outside the country • Develop and maintain a functional communications system and strengthen communications across the Board that will ensure impact on internal and external stakeholders. • Develop and implement a communications strategy for the organization. • Coordinate with stakeholders and public media in implementing UTB’s public relations programmes. • Take lead in publicity in organizing local and international events where UTB’s participation is required • Develop and coordinate the implementation of the Organization’s corporate social responsibility • Prepare periodic public relations reports in line with UTB’s reporting guidelines • Undertake and/or oversee research to establish the image/ perception towards the organization • Monitor and evaluate the organisation and the destination’s presence in media. • Perform any other duty as assigned from time to time. Qualification and Experience • Honours Bachelor’s Degree in either public relations, Mass Communication, Journalism, Literature in English or its equivalent from a recognized University. • A post graduate diploma in either Mass Communication public relations, journalism Literature in English, or related field from recognized Institution. • Should have at least five years relevant working experience in a busy and reputable private or public Organization. • Should be a member of Public Relations Association of Uganda. • Knowledge of a second international language is an added advantage. Skills • Communication and presentation skills • Writing skills • Public Speaking • Interpersonal skills • Coordination skills • Knowledge in the use of modern social media platforms • ICT skills How to apply. Interested and eligible Ugandans who meet the above requirements are invited to apply. Application with detailed CV (with email, telephone contact and postal address), plus copies of all academic certificates and transcripts, testimonials, past appointments copy of National identity card, contact details (telephone, postal and email addresses) of three competent referees should be sent by courier or hand delivered to the address below latest by 5:00pm on 25th March, 2022 Chief Executive Officer Uganda Tourism Board Plot 42, Rotary Avenue (Lugogo Bypass) 6″ Floor Lugogo House, P.O. BOX 7211 KAMPALA TEL. +256 414 342196/7 E-mail: utb@utb.go.ug, Website: www.utb.go.ug