Implement strategies for managing internal and external communications to enhance information flow and media relations.
a) An honors Bachelor’s degree in Journalism or Mass Communications from a recognized University
b) At least 2 years working experience in a media environment, specifically in a newsroom in a reputable organization
a) Specialized training in Public Relations
b) Exposure to taxation and business at a global scale and knowing how the media works
1. To implement identified strategies in the management of media relations and in the dissemination of business information to the public through the media in line with the organizational guidelines.
a) Compile updates on the different departmental activities such as Revenue performance data, Vacancies, requests for Bids, new procedures in place, cases won in court, etc. in preparation for public communication
b) Receive, edit and proofread the various reports and information from the departments and reformatting them before submission to the media houses
c) Book space with the selected media house, forward the information, and receiving acknowledgment to confirm the receipt of the information
d) Issue and confirm invitations to the planned events, obtain attendance lists to verify attendance for accountability purposes.
e) Receive invoices for work done and forward them to the respective departments for approval and payment processing
f) Update the media account database with all Information regarding information disseminated.
g) Organize the URA planned and impromptu media engagements to disclose and explain issues arising
h) Monitor and evaluate media relations through soliciting, obtaining, and analyzing feedback on the strategies implemented
i) Develop articles and materials on topical issues and submit to line manager for review and approval for dissemination
2. Participate in Public relations campaigns to educate the public about emerging URA products and services to increase awareness and compliance
a) Draft and submit a publicity plan to the line management for review and approval.
b) Design campaigns materials e.g. articles, fliers, posters, review the designs & material
c) Book selected media house and submit the approved materials for publication
d) Monitor and evaluate the effectiveness of the media campaign through soliciting, obtaining, and analyzing feedback on campaigns held
3. Monitor and evaluate all media interactions/activities to identify issues concerning URA Business that may require special attention
a) Scan daily print and broadcast media to identify any issues concerning URA business that may require further management or staff awareness
b) Draft responses on issues in the media that require URA response and liaise with the respective Media house or advertising agent in case of errors that require rectifying
c) Maintain an updated database of all the URA related stories in the newspapers by scanning and filing hard copies
d) Provide coverage and publication for internal events as assigned by the line manager